Week 1 Studio B- Tutorial

http://www.youtube.com/watch?v=cN1bRd3jM2I
a. FedEx
b. To reflects FedEx's role as an express delivery company.
c. Fast paced to reflect the speed of FedEx's value proposition, which is express delivery. Colors are predominantly orange, to be in line with the corporate color scheme.

http://www.youtube.com/watch?v=hCdSrvnzHAc&feature=related
a. IDA
b. To show how IT will be used by 2015 in Singapore. And to show that IT will change the way in which we learn, live, work and play.
c. Narrative style, depicts scenario using people and computer generated graphics.

http://www.youtube.com/watch?v=5bHVGev9UCU&feature=related
a. Stocktown Productions
b. To show statistics and future predictions about mobile technology. Makes the issues easy to understand, memorable, and highlights important issues.
c. Animated storytelling, visual text.

http://www.youtube.com/watch?v=rnAoVsAb7yU
a. Connect the Doc
b. To show people how to book their private healthcare appointment with a variety of medical professionals near where they live.
c. With narratives and animated storytelling. And shows the website and how to use it.

http://www.youtube.com/watch?v=UJGzuIpF130
a. Lance Wilson
b. Building up something colorful before destroying it. When it is destroyed it becomes grey.
c. Using colorful text building upwards to indicate creation.

http://www.youtube.com/watch?v=ppY3DdnzQiA&feature=related
a. Apple
b. Promote the iPod.
c. Fast paced graphic and music. Makes use of the silhouettes of people to enable the white iPod to stand out.

http://www.youtube.com/watch?v=ikSaevN0uSI&feature=related
a. Smokin' Aces
b. Opening credits for the movie.
c. Rendered in black and white.

http://www.youtube.com/watch?v=tHOZZJ_2Wjg
a. Samsung
b. Showcasing the features and functionality of the product.
c. Narrative video, shows how people use the product. Key value propositions are depicted using texts.

http://www.youtube.com/watch?v=eL3OLJxeKOU
a. IDA
b. To reinforce the narrative structure of the video. Allows people to know what the video is about.
c. The lower third provides information on what is happening in the particular segment of the video.

reflection

Useful exercise which gave me a better understanding of the different types of videos and their characteristics. I am now able to group the different types videos into their various categories.